Over 1,000 Dental Bookings Prior To Opening

Melbourne Dental Clinic – a brand new Sate of the Art Dental Clinic with 51 chairs was opening in mid January 2013.

The clinic was attached to the University of Melbourne’s Dental School and as a consequence did not have an existing client base. It needed to get bums on chairs quickly.

Objectives:

  • Generate leads prior to the opening of the clinic

Solutions:

  • Keyword research & search engine optimisation techniques to improve visibility in search engines
  • Website planning & design
  • On & off page search engine optimisation
  • Set up & optimised a Google AdWords campaign to generate leads
  • Set up goals in Google Analytics to measure conversions for offline & online campaigns

Achievements:

  • Over 1,000 clinic bookings prior to launch
  • Ranked on Page One of the search engines for competitive terms within 10 weeks
  • Over 4% website conversion rate in the 1st 6 weeks (compared to 1% benchmark)

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