Why Copywriting Is Critical To Your Success
Website copywriting, like advertising copy, needs to have immediate impact. Our attention spans, particularly on the web are short, so it’s vital to get attention early.
Writing for the web also requires an understanding of keywords, design and layout. This not only helps users read your content, it also search engines find you.
More importantly, it’s a critical part in helping persuade visitors to action. Getting your copy right will make your website work smarter not harder. The more compelling your copy is – the more results you will get selling your product or service.
What Makes Good Copy
The copy on each page of your site not only needs to speak to your audience and clearly show how your product or services solves their problems, it also needs to work for search engines by being relevant and meaningful.
Good copy will:
- Persuade the reader to take the action
- Make your reader either want to get more information from you or give you their contact details
- Focus on benefits not just features
- Communicate the benefits quickly, simply and effectively
- Give visitors a reason to stay on your site and will convert visitors into customer