Pop ups (aka Pop Up Overlays) on websites are all the rage but there been this trend in recent time for popups to become a little passive aggressive – even downright arrogant.
You know the ones I mean – the pop ups that give you two options and make you feel stupid for not opting in.
For example:
- Yes, give me the free ebook
- No, thanks. I prefer to suck at conversions.
Most people we speak to hate popups? They make for a terrible user experience. Many website users hate them and many business don;t like to use them
If you are not sure what a popup is, its those annoying boxes that pop up while you are reading a website. They block page engagement and interrupt when you try to do things like read a page or buy something. To close them, you need to click the the little x button to close them.
But they can be incredibly effective.
Aweber, a popular email marketing software, ran a test and found that a lightbox popup helped drive an extra 1375% signups.
So what should you do?
Firstly aim to grow your email list but follow some simple guidelines:
- dont make users feel stupid
- make it easy for them to close the box
- Consider using popup that are based on user technology
Types of Popups
- Exit Intent
- Time Based
- Scroll bsed